Rotary Digital Print
Direct to product rotary digital printing involves the transfer of UV ink and a varnish coating from inkjet print heads and can be used to produce detailed gloss artwork using both closely matched spot colours and full colour branding.
Advantages
- Ideal for large or complex full colour gloss prints.
- The print is dry and ready to ship as soon as the product is printed.
- Only one setup charge is required regardless of the number of print colours.
- No loss of print vibrancy, even on darker products.
Limitations
- Production speed is limited so lead times can be longer in some cases.
- Some colours cannot be reproduced including metallic and neon/fluorescent colours.
- As the print does not wrap completely around the product, there is a small gap between the start and end of the print.
- More expensive than other branding options.
Artwork Requirements
- Artwork can be supplied in either vector or bitmap format.
- Supplied bitmaps must be higher than 300DPI resolution at the actual print size.
- Fonts are advised to be converted to outlines/objects to avoid font conflicts.
